Haven wanted to say goodbye to the worn-out holiday park clichés and reinvent themselves as a relevant, modern British brand - ‘A breath of fresh air’.
With a cheeky nod to their partnership with Team GB, ‘Beach Boy’ embodies the feeling of freedom by the coast that a Haven holiday offers.
The result? Family bookings soared by 70%, web traffic hit the waves, and new customers flocked in droves!
[Creative Circle - Bronze / British Arrows - Finalist]
