BMW Night Vision
A simple and powerful demonstration of how the BMW 5 series' thermal imaging camera and sensors can see hazards on the road that drivers can't.
Delivered in an unexpected consecutive full-page format across all major national press.
BMW AUC
How does BMW ensure the quality and reliability of their Approved Used Cars, emphasising the importance of performing over 120 meticulous checks with attention to detail?
By showing every inspection from the POV of a BMW, without even showing a car, of course.
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BMW 1 Series
To promote the new automatic dipping headlights on the BMW 1 series, a motion sensor was placed inside this Adshel, which dimmed the lights of the car when a person stood in front of it.
BMW PGA
Celebrating BMW’s sponsorship of the prestigious PGA Tour.
