Did you know that Africa is Guinness's second biggest market, after Ireland? And that the English Premier League is the most watched football league across Africa? Amazing, right?
As a result, Guinness sponsors the broadcast of all the Premier League games in this huge market including Nigeria, Ghana, Kenya, Cameroon and Ethiopia.
Here is a selection of the TV sponsorship idents and outdoor poster that celebrate Guinness being part of the fan's football viewing experience.
In support of Guinness’ English Premier League broadcast sponsorship across Africa, a DR activation was created to target the highly passionate African EPL fans and further drive sales on match day.
The ultimate prize, an opportunity to meet Premier League legend Thierry Henry with their mates,
hang out and watch a match with him at their local bar.
The campaign achieved record sales of Guinness and is now Diageo’s most successful African activation ever!
