As a major sponsor of the UEFA Champions League, Sony Xperia wanted to create a social-first campaign that connected football fans across Europe like never before.
Pairing Xperia phones with new innovative tech, supporter reactions were captured live from living rooms across Europe.
The reactions were then shared on social channels within a few minutes. A world first where fans could now see other fans around Europe reacting to the same match they were watching at home.
#ChampionsSofa connected supporters and became part of the match viewing experience with over 27,800,000 views!
In the UK, we also squeezed Freddie Flintoff onto fans sofas for the knockout stages and captured some humorous pre-match content of him spending time with them. This increased engagement by a massive 90%.